Samsung

Interrupt the Airwaves

Samsung Galaxy 11 Interrupt the Airwaves from The World of ESPN on Vimeo.
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Objective

Promote Samsung's Galaxy S5 product and their World Cup 2014 lead-in campaign, the Samsung Galaxy 11 - a soccer team consisting of the world's greatest players recruited to represent earth in a do-or-die soccer match against aliens.

Solution

Special integrations into SportsCenter with a similar tone and the messaging of Samsung's campaign to amplify the storylines.

Integrations

SportsCenter provided updates on the Samsung Galaxy 11 players via "Interrupt the Airwaves" features that seemingly disrupted regular scheduled programming for news on the team as they recruit, train, and do battle on behalf of earth.

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