Objective:
Support the re-launch of the brand in Latin America while positioning Nextel as the mobile brand of the future.
- Solution:
Designed a new multimedia franchise position tied to their new brand message. The platform, titled PROXIMO, lived across ESPN’s elite portfolio of assets - revealing “What’s Next?” in the world of sports.
- Applications:
Utilizing NEXTEL’s revamped look and feel, ESPN partnered with the brand to create co-branded vignettes, features, and in-show executions.
- The Future:
Plans for the PROXIMO franchise include extensions across our multimedia assets – as well as – use of rights and marks for On Site activation, Retail, POP and more.
