Objective:
Support the launch of Samsung’s newest mobile products.
- Solution:
12-part original Digital series featuring five dynamic sports teams across four continents showcasing how Samsung improves the sports experience.
- Marketing:
Developed a custom destination supported by features & integrations on TV – as well as - editorial content across ESPN’s premier properties in the region.
(*) Use of rights and marks was extended to on-site activations
- Results:
• Grand Prix Award Winner: The Internationalist Awards for Innovation in Media
• 150,000 Microsite visits
• 20,000+ Facebook sweep registrants
• 2.5 Million+ YouTube plays
