Complement Kia’s sponsorship of the Australian Open with a custom content initiative in Latin America.
Solution: SHORT-FORM BRANDED CONTENT Built a new content initiative inspired by Kia’s brand personality, featured within ESPN’s Aussie Open TV programming. Each short form episode was produced daily with extensions across our studio shows and online.
Marketing: Created a multi-media co-branded marketing campaign across TV, Online and Broadband.
Results: • Over 8 million people reached in 18 Latin American countries • 55 hours of exposure in ESPN’s Australian Open broadcasts – 61% of total broadcast time