Objective:Leverage the preeminent cricket tournament in the world to position FedEx as the courier service that best connects people.
An exclusive, custom created, social media driven destination within the world’s #1 cricket site for fans to discuss, debate, analyze, reflect on, and celebrate the 2011 Cricket World Cup.
Custom campaign included co-branded TV spots, digital executions, features & integrations on our TV networks.
- 400,000 Visitors
- 106,000 “Bracket Predictor” users
- 52,000 Facebook Comments