Create an engaging branded content experience for football fans, allowing brands to address their objectives through sponsorships and activations around the property.
Solution: Capitales del Futbol, a branded-content documentary series appropriate to air in any region around the world, giving the fan a first-person experience of life in cities where soccer is not only a passion, but a way of life.
Sponsorships: MasterCard (Latin America): Branded features titled “Al Visitar” (“When You Visit”) highlighting local business partners where consumers can use their MasterCard. BlackBerry (Latin America): Branded features showcasing how the device can serve as the ultimate tool to help visitors navigate through the greatest soccer cities in the world.
The Home Depot (US Hispanic): Branded segments from the "Futbol Center Construido por The Home Depot" desk driving viewers online for continued interaction with the Capitales del Futbol brand.
Results: • 15 +Million viewers across Latin America • Top 10 most watched program for 4 straight weeks • 77% of Mexicans were more likely to use their MasterCard after watching the show • 62% of all viewers were more likely to use their MasterCard after watching the show