CLIENT: MasterCard
Capitales del Fútbol
Objective:
Increase Mastercard’s association with football in Latin America while driving transactions
- Solution:
A four-part documentary series, giving the fan a first-person experience of life in four cities where soccer is not only a passion, but a way of life.
- Integrations:
12 branded features titled “Al Visitar” (“When You Visit”) highlighting local business partners where consumers can use their MasterCard.
- Results:
• 7 +Million viewers across Latin America
• Top 10 most watched program for 4 straight weeks
• 77% of Mexicans were more likely to use their MasterCard after watching the show
• 99% of people enjoyed Capitales del Futbol
